Flameboy Salsa & Hot Sauce

Flameboy Salsa & Hot Sauce

Flameboy XXX Hot. A habanero-based hot sauce designed for serious heat. The label system was built around the Flameboy character with bold typography scaled for a glass bottle substrate, creating a shelf presence that was impossible to miss and insta

Flameboy XXX Hot. A habanero-based hot sauce designed for serious heat. The label system was built around the Flameboy character with bold typography scaled for a glass bottle substrate, creating a shelf presence that was impossible to miss and instantly communicated what it was.

Flameboy Hot Mango. A fruit-forward extension of the line using the same character-driven label system adapted to communicate sweetness alongside heat. Consistent brand architecture across flavors.

Flameboy Hot Mango. A fruit-forward extension of the line using the same character-driven label system adapted to communicate sweetness alongside heat. Consistent brand architecture across flavors.

Flame-Boy Smoky Salsa. The brand extended from hot sauce into salsa, adapting the label design for a larger jar format. Different substrate, different retail set, same recognizable identity.

Flame-Boy Smoky Salsa. The brand extended from hot sauce into salsa, adapting the label design for a larger jar format. Different substrate, different retail set, same recognizable identity.

The Flameboy character translated naturally to apparel. T-shirts were hand screen printed and sold as a retail product alongside the hot sauce and salsa line, and given as swag to retailers and trade show contacts. A brand character strong enough to

The Flameboy character translated naturally to apparel. T-shirts were hand screen printed and sold as a retail product alongside the hot sauce and salsa line, and given as swag to retailers and trade show contacts. A brand character strong enough to wear is a brand character that works.

Flameboy — Founder, Brand Designer & Manager

Flameboy was the beginning. Launched in 1995 and sold at Portland Farmer's Markets before Lilly's Hummus existed, the brand grew into national retail distribution including Whole Foods, and direct-to-consumer sales through an online shop. I designed the brand identity, character, and full label system across hot sauce tomato and fruit based salsa formats on multiple substrates. The Flameboy character took on a life of his own — t-shirts became a popular product and sought-after trade show swag. Flameboy ran for over a decade and laid the foundation for everything that came after.