Lilly's Hummus

Lilly's Hummus

Brand Identity & Packaging System Nine chickpea hummus flavors. Color-coded label system designed to stand out at shelf while maintaining cohesive brand identity across the full line.

Brand Identity & Packaging System Nine chickpea hummus flavors. Color-coded label system designed to stand out at shelf while maintaining cohesive brand identity across the full line.

Institutional, Foodservice & Amazon Shelf-stable 2oz single-serve cups designed for channel versatility — wholesale institutional sales for schools, prisons, and emergency food kits, foodservice, and Amazon.

Institutional, Foodservice & Amazon Shelf-stable 2oz single-serve cups designed for channel versatility — wholesale institutional sales for schools, prisons, and emergency food kits, foodservice, and Amazon.

Designed packaging and launched a four-SKU organic keto line. Winner of the Natural Products Expo East 2019 NEXTY Award, Best New Organic Product.

Designed packaging and launched a four-SKU organic keto line. Winner of the Natural Products Expo East 2019 NEXTY Award, Best New Organic Product.

Line Extension: Organic Sunflower Seed Spreads Designed packaging for a four-flavor sunflower spread line — extending the brand into a new category while maintaining the visual system across substrates.

Line Extension: Organic Sunflower Seed Spreads Designed packaging for a four-flavor sunflower spread line — extending the brand into a new category while maintaining the visual system across substrates.

Snack Pack & Grab-and-Go Format Designed packaging for a new gluten-free cracker-and-hummus snack format. Different substrate, different retail placement, same brand integrity.

Snack Pack & Grab-and-Go Format Designed packaging for a new gluten-free cracker-and-hummus snack format. Different substrate, different retail placement, same brand integrity.

Digital & Social Marketing Directed and produced content for Google Ads, Instacart, and social media campaigns. Managed creative across retail co-marketing partnerships and seasonal promotions.

Digital & Social Marketing Directed and produced content for Google Ads, Instacart, and social media campaigns. Managed creative across retail co-marketing partnerships and seasonal promotions.

Retail Buyer Meetings & HQ Calls Supported key retailer meetings and headquarters calls. Built relationships with buyers at natural and conventional grocery across regional and national accounts.

Retail Buyer Meetings & HQ Calls Supported key retailer meetings and headquarters calls. Built relationships with buyers at natural and conventional grocery across regional and national accounts.

Trade Show Design & Management Designed and managed trade show presence at Natural Products Expo West and Expo East. From booth design to sampling strategy and retailer meetings on the floor.

Trade Show Design & Management Designed and managed trade show presence at Natural Products Expo West and Expo East. From booth design to sampling strategy and retailer meetings on the floor.

Lilly's Hummus — Co-founder, Brand Manager & Designer

Built from a shared commercial kitchen and a Portland Farmer's Market table in 2003, Lilly's Hummus grew into a national and international natural foods brand with 25+ SKUs across four product lines, operating out of a 60,000 sq ft production facility. As co-founder I did design every label, as well as helped manage key retailer relationships, and ran marketing channels across retail, institutional, government, emergency food, Amazon, and direct-to-consumer. The brand earned a NEXTY Award for Best New Organic Food at Expo East 2019. Two decades of natural foods CPG, from the inside out.