Freelance Projects

Brew Dr, kombucha brand, animated social media post for Groundhog Day on Instagram.

Commissioned packaging concepts for beloved Northwest brand (<3), Bob's Red Mill, a focus group exploring a playful Bake Sale Mix line across three flavors: Brownie Mix, Cornbread, and Vanilla Cake. The design system uses a festive carnival feel with bold typography, illustrated food, and a bright color-coded palette per SKU, all anchored by consistent brand architecture. The final product line moved in a different direction, dropping the Bake Sale name and using photography in place of illustration. These concepts represent the exploratory phase that informed that decision.